Saving Analytical Data Without Violating GDPR – Part 2: Aggregation and Anonymization

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The General Data Protection Regulation (GDPR), known officially as “REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016,” is a pressing concern for companies inside and outside the European Union (EU). Broadly, the regulation specifies that personal data protection of natural persons residing in the EU (aka EU data subjects) is a fundamental right. Personal data has a broad definition in the EU, applying to typical personal identifiers (i.e. passport number) as well as broader categories like online identifiers (IP address, cookies).

In this installment, we discuss two additional strategies for reducing the impact of GDPR on a company’s analytical data.

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