Strategic Forecasting Guide

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Forecasting is a process that involves looking at critical components that will impact future results the most. Companies use historical experience, the current market and current sales, current budgetary or other constraints, and what-if scenarios and analysis to forecast their business. Companies need to consider more data when understanding their market opportunities and threats.

This guide discusses market drivers of forecasting, annual budgeting vs. rolling forecasts, integrated business planning, scenario analysis and the impact of strategic forecasting.

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